How to drive more traffic with PPC marketing company in Dubai?2, June 2020 | Category: PPC
Pay-per-click advertising is one of the best ways to generate traffic with the intention of converting visitors. As the name suggests, you only pay when someone clicks on your ad. The best thing about those PPC visitors is that they are already interested in the product or PPC services in Dubai. PPC is the way to target interested people in the buyer’s journey.
PPC is a digital marketing channel that provides an opportunity for business owners to target audiences, locations, and the keywords you want their ads to show up.
Getting the most of your PPC Advertising campaigns is art and science. Let’s have a look at 5 tactics you can use to make your campaigns effective.
1. Optimize Your Landing Page:
It won’t matter if people click on your ads if the landing page is not optimized. Visitors should be able to easily find the products or services they are looking for. Having a clear and precise landing page ready for your visitors, increase the efficiency of your campaigns.
2. Optimize for Mobile:
Many of the searches are done on mobile devices now. Your website should be mobile-friendly. Not having a mobile-friendly site is like losing half the efforts as most of your visitors are coming through mobile searches.
3. Do Your Own Keyword Research?
Using google keywords planner is a great choice but usually, google suggests keywords that are high volume and high cost. So, you need to complement the keyword research on your own as well. Choosing the right keywords to bid is the most important task of PPC ad campaigns.
4. Use Retargeting:
When visitors leave your site without converting, there’s always a chance to convert them with a little extra nudge. Retargeting allows you to place a cookie on the browser of your lost traffic and you can target those “lost” visitors. Retargeting is an incredibly low-cost effective way to improve your PPC advertising performance.
5. Create A Good Ad Copy:
Ad copies have very few characters. Ad copy should be written in such a way so that it has the most impact. You’ll be paying for the clicks, and you need to make sure that ads are targeting the right kind of people. You must also have a call to action in the ad text to nudge people to click on the ad.
6. Use Competitors’ Branded Terms:
Ranking on your competitors’ branded terms can be an easy way to target the right people. They are the potential customers already interested in the product or service, showing your website in front of them will increase the performance of the ad campaigns.
A successful Google AdWords Management campaign improves advertising quality score, reducing the pay-per-click costs over time. The main aim of the PPC campaign is to drive conversions. That’s why using these tactics and creativity can help a ton in increasing performance. You can’t be expecting the same results by using the same tactics. Little changes can go a long way.