Building Your Social Media Marketing Strategy for Ramadan 2022
Ramadan, the holy month of fasting, self-reflection, and prayers, is almost here. This year marks the third Ramadan to fall under the shadow of the COVID-19 global pandemic. But this time, we are almost back to pre-pandemic normality with modified celebrations and introspection. In fact, 2022 might finally be the year we once again capitalize on the increased consumerism and consumer attention to shopping.
Ramadan 2022 would be the perfect time for your brand to innovate, tune into the consumer’s needs and establish long-lasting customer relationships. Like any other festive period, Ramadan brings a noticeable shift in customer behavior – providing a considerable engagement opportunity for both brands and retailers. So, if you are a business owner or a marketer, you need to capitalize on the prospects that the month brings forward.
Why Build a Social Media Marketing Strategy for Ramadan 2022
This year, the Islamic holy month is set to begin on Saturday, April 2nd and end at sundown on Sunday, May 1st. It is a crucial period for boosting your social media presence and engaging with your customer base. Before we proceed with the social media marketing tips, let us check out some stats and figures that highlight the impact and significance of strategically-planned social media activity.
Going into the Holy Month, the consumers in UAE have a strong inclination to spend more online. A study conducted by Google in 2019 reported a 41% increase in shopping shares from 12 am to 5 am.
Facebook’s report for Ramadan indicates that 20% of the consumers start preparing and planning their purchases a month ahead.
According to Facebook reports, 70% of consumers in the UAE use Instagram to look for gift ideas.
There has been a tremendous increase in user searches during Ramadan, and most of the searches include food recipes, perfumes, clothing, offers and more.
Reports indicate that 60% of the Google searches are conducted through smartphones, about 5% more than any other month.
How To Build a Social Media Marketing Strategy for Ramadan 2022
All of the above findings and insights highlight the importance of having an engaging social media presence for this Ramadan. Modern age consumers expect brands to innovate and cater to their needs with unique offerings, creative advertisements and seamless online user experiences. So let’s explore a few social media marketing tactics you need to plan well for Ramadan 2022.
Plan Ahead and Create your Content Calendar
Are you wondering when to start planning your social media marketing for Ramadan 2022? Well, the sooner, the better. Planning your social media activity ahead of time will give you a head-start to understanding your target audience’s behavior, drawing up the right strategy and developing creatives.
Gather the team and have a brainstorming session with them so that you can finalize a theme relevant to your brand value and apt for Ramadan. Then, you can start setting up a social media content plan for multiple channels according to the chosen theme.
Know your Audience
Ramadan traditions and activities may vary from one place to another. Therefore, it is essential to know where your target audience is and how they spend their time. Defining your user persona is crucial to social media marketing. First, conduct in-depth research to find out where your potential customers spend their time and what their interests are, and then make sure your brand is there.
Every social media platform has its unique set of features and audience base. For instance, Pinterest is a virtual bulletin board where users explore and share inspiring and helpful visual content, whereas Twitter is good for building brand awareness and conversations. Likewise, Instagram stories and TikTok videos are suitable for capturing audience attention and engaging with them.
Spend your time understanding different social media channels and make sure you know their communication behavior and audience expectations. Then, differentiating and tailoring Ramadan content across platforms helps build effective engagement and boost conversions.
Engage with your Audience
The primary objective of social media marketing is to increase your brand awareness and build customer loyalty. And for this, you need user engagement. So make use of the social media platforms to learn more about your customers and what you can do to improve their experience.
Interacting with your audience through social media helps develop empathy, expand market reach, and build lasting relationships. So, this Ramadan, make it a point to connect with your customers on a personal level so that it positively impacts their shopping behavior.
Monitor and Optimize
It is always important to measure the impact of your social media marketing efforts. So once your Ramadan 2022 posts go live, keep track of the engagement and analytics. Assessing the data analytics and metrics can help gather the necessary information about how your target audience is engaging with your brand. Moreover, it will also help identify the areas of improvement and optimize the strategies for a positive impact.
Businesses investing in the right strategies and experiences would make the most of Ramadan 2022. With increasing demands and cutthroat competition, developing a social media activity for such an intensive period might sound challenging. But with a reputed digital marketing agency like Aiwa Digital, your business can craft and implement successful social media marketing strategies that would grow your business and differentiate you from the crowd.