Social media marketing trends for 2020
Social media trends rarely stay the same year after year. Given the importance of social media in consumers’ lives, marketers and businesses flock to social platforms in the hope of connecting with their target customers. However, there is a content overload on social media and the competition is very high. It can be extremely difficult for you to stand out unless you have a clear social media marketing strategy. Companies today are tasked with finding a balance between selling and connecting with the customers.
1. Connection + Community + Experience
The relationship we build with the customers is far more important than the likes and followers we get. Smart brands are making social media social.
It is important to listen to your audience. The community will also be key in 2020.
2. Stories 2.0
Stories have been one of the biggest social media trends of recent years. The dominance of Instagram stories doesn’t need any words and how it brings your customers behind the scenes. However, do you know that Twitter and Linkedin will be rolling out stories feature as well?
Short and long videos are the most engaging content out there. Brands can’t afford to avoid the most simple and useful form of content today. With Instagram’s IGTV or Youtube videos, there are now countless ways to reach your customers and increase brand engagement.
4. User-generated content
Your followers find content posted by their peers far more influential than the content a brand creates for itself. People trust people like them. A brand is more authentic when it has real engagement with real people. A brand can share user-generated content. To encourage your customers to create content is to start campaigns like contests, giveaways, promoting content, etc. This highlights the need for a relationship between a brand and its customers.
Encouraging user-generated content and customer photos is a brilliant move for engagement and for the sake of social proof.
5. More advanced, dynamic and direct social ads
Brands will be continuing to invest in Social media ads this year as ads are becoming smarter and more advanced. Consumers are also not shying away from shopping through ads.
6. Influencer Marketing
Influencer marketing is going to see a major change this year as more and more brands are putting influencers under a microscope.
The rise of fake influencers has made brands a little vary and now they look at quality influencers.
As a brand, Simply understand what any influencer brings to the table and whether or not their audience is meaningful to your brand.
7. Social shopping incorporated into social media platforms
Social media platforms have played a huge role in expanding the e-commerce industry. Social shopping is now a huge part of the marketing strategy. Customers are looking for a frictionless shopping experience. They expect to find the product while they are scrolling through social media.
8. Authentic content
Today consumers are smart. They are not just looking for the product but the experience with the product. A good marketing strategy includes value-driven content that educates consumers and provide solutions to their problems.
What do you think is the trend which will dominate the 2020? Or are there any trends which you are seeing as a social media user?