Top Social Media Marketing Trends for 2022
With the rising popularity of Social Media Marketing, we are seeing new ways in which brands can promote their products or services on social media. But with more than 3.7 billion global social media users in 2021, brands are wondering how to engage their audiences and what social media trends to follow in this constantly changing landscape. As a leading social media marketing agency in UAE, our team of experts have curated the below research data to help you understand which social media trends are worth paying attention to in 2022 and which are the ones to ignore.
TikTok Will Dominate The Social Media Space
Research shows that in 2021, the Google Search Demand for Over increased by 173%, whereas the Google Search Demand for Instagram Reels increased only by 22% and decreased by 33% for Instagram Stories. This proves that in 2022, we’ll continue to see the rise of TikTok.
Additionally, we’re seeing TikTok’s ripple effect on other major social media platforms as they alter their features to expand the emphasis on short-form, “snackable” content. Established social media platforms like Instagram and YouTube are now experimenting with new content forms like Reels & Shorts that will grab the attention of the TikTok generation.
For brands exploring how they can leverage the app’s popularity to expand brand awareness and reach new audiences, TikTok has also launched many valuable tools, like ads and business profiles for businesses in the last two years. So, it’s no longer just a platform where young creators can show off their dance moves. All in all, it’s set to become one of the leading platforms that brands can use to reach millennials and Gen Z.
User-generated Content Will Continue To Be Popular
Leveraging user-generated content is not a new trend, but it is surely a trend that will continue to produce good results in 2022. Let’s look at how some of the world’s leading brands are strategically using it to increase their brand engagement.
Daniel Wellington is known to motivate its customers to create content and then tag the brand for a chance to get featured on the official brand page. Brands like Olay and Dove run relevant marketing campaigns encouraging people to submit their entries to participate in the campaign. Airbnb relies entirely on user-generated social media content.
No matter how you want to leverage UGC, it would be best if you had a place for it in your content mix. Don’t forget that user-generated content is not only free but also considered much more authentic than any promoted content by the brand. It can help your brand seem more trustworthy and do wonders for your image. So, if you have never experimented with user-generated content, it’s time to start.
Influencer Marketing Will Mature
The pandemic saw a rise in the Influencer Culture on an unprecedented scale. We now have “everyday influencers” in the playing field, such as micro-influencers and nano-influencers. Often branded as “Content Creators” rather than “Influencers”, these “Creators” write, edit, design, and film content to publish on their social media with an entrepreneurial motivation. As of 2021, there were more than 50 million Content Creators on Social Media Networks.
Many people trusted influencers more than brands during the pandemic, which is why influencer marketing is a solid avenue to explore in 2022. The continued rise of influencers in spaces like TikTok, where brands have had a more challenging time establishing themselves, is ripe for content partnerships. As social media and e-commerce align, we’ll see more influencer partnerships used to increase businesses’ sales.
Therefore, it is essential that in 2022 brands collaborate with the right influencers to increase their brand reach and engagement. This will include influencers with potentially smaller but more engaged audiences and influencers who specialize in more niche topics that make the most sense for your brand.
These are just some of the trends we expect to dominate social media in 2022. Stay ahead of the curve by implementing them in your Social Media Strategy. At the end of the day, it’s important to remember that social media is a dynamic and competitive space and that what may have worked for you once before isn’t guaranteed to bring you the same result again. So, stay updated with the latest developments in the industry and use these for your social media initiatives.
If you are looking for professional and effective social media marketing services, get in touch with our team of experts today!